VIN’s for Hog Barns

Hog barns don’t come with owner’s manuals! Many of the readers of this blog have seen me present on this topic at various producer meetings this past year. In the past 2 weeks I’ve worked with several clients on a variety of facility related issues that have emphasized some of the items I have on my list of owner’s manual chapters. Read More...

Who is our Market?

One of the items that has always peaked my interest is the discussion of ‘who is our market’. I think everyone agrees that the ultimate market for the pork we produce is the consumer. However, how this consumer’s desires and biases get transferred into a willingness to buy our product gets very fuzzy. Read More...